Search Engine Optimization (SEO)
Search engine optimization (SEO) encompasses a number of initiatives that are undertaken to achieve greater visibility in search engines. The standard steps in our SEO program include:
Initial Consultation: In the first step of our SEO program, we will hold an initial consultation with you to provide you with an introduction to SEO and the steps in our recommended SEO process. We will walk you through each step and cover the options available for either your staff or Dodson Media Services to carry out each step, and provide you with guidelines for carrying out specific steps in the process.
Keyword Identification & Competitive Analysis: The identification and analysis of keywords is a central feature of the SEO process. There are a number of methods that can be employed to identify your most relevant keywords and to analyze each keyword and keyword phrase to determine your benchmark performance relative to your key peers and competitors. We will customize our approach to meet the specific needs and budget for your business.
Website Technical & Structural Optimization: This involves optimizing the underlying structure and code of the website so that search engines can more easily search and index the content of the website. Technical and structural optimization are part of our standard process when developing all websites.
Link Building Analysis and Program Development: Establishing quality and relevant links to your website on the Internet is critical to achieving a high ROI for your SEO efforts. There are a number of methods that can be employed to discover linking opportunities and implement linking strategies. We will develop an approach that fits the unique needs of your organization.
Website Analytics: Website analytics involves the measuring and analysis of your website traffic and usage. Website analytics typically comes into play at the beginning of an SEO program, since the information derived from the data (such as keyword usage) informs all of the steps in the SEO process. Website analytics also comes into play once an SEO program has been established, as just one of several means for measuring the progress and success of the program
Establishing Progress Metrics and Reports: We will work with you to determine the best measures of progress and success for your specific SEO program, and to develop a plan for gathering and periodic reporting on these measures.
